Initio Parfums Privés’ sonic, healing hedonism
While Initio Parfums Privés’ unisex fragrances have always been formulated to elevate the wearer’s mood in profound ways beyond the laws of attraction, the innovative fragrance house just rolled out its Sound Therapy, bringing a new dimension to its fully immersive approach to using parfum.
According to Initio brand ambassador Derek Miller, who brought the sound and soul experience to the Beverly Hills Saks Fifth Avenue, this sonic indulgence is tied into its Hedonist collection (including the award-winning Paragon) and designed to converge sound and scent in ways that recalibrate and revitalize body and soul. This, in turn, makes the fragrance-wearing experience as holistic as it is statement-making.
‘The Sound Therapy fragrance offers a truly immersive and multi-sensory experience, engaging both the sense of smell and hearing,’ said Miller as I sprayed on my favourite Hedonist fragrance (Musk Therapy) and he handed me headphones. ‘Sound Therapy aligns with the growing trend of wellness and self-care, providing individuals with a unique tool to enhance their well-being. The carefully crafted soundscapes, in turn, are designed to complement the fragrance’s notes, creating a harmonious and immersive journey that uplifts the mood and engages the mind. By incorporating carefully composed soundscapes into the fragrance formulation, we have elevated the art of perfumery to a new level.’
To give the sensuous Hedonist fragrances a listen, click here.