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Viva magenta: expert advice on how to wear the exhilarating shade of 2023

Ivana Batalović/Unsplash

Viva Magenta will be the shade that shapes the year of 2023, according to the experts at Pantone. Described as a colour that is rich, regal and full of life, it is an animated red that encourages experimentation and self-expression without restraint, an electrifying shade that is manifesting as a stand-out statement. 
     The shade strikes a mix between warm and cold tones, appearing occasionally more red and other times leaning more toward fuchsia. 
     Pantone Color Institute’s executive director, Leatrice Eiseman, said, ‘In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.’
     With the 2023 shade now official and average monthly searches in the US on Google for magenta clothing up 390 per cent, magenta coloured dresses at 720 per cent and magenta pants at 590 per cent, it’s likely that fashion designers will draw inspiration from this and we expect runways will be full of magenta next year.
     To help incorporate this new shade into your wardrobes, luxury cashmere brand N. Peal has sought out five variations to style this enchanting colour and work into your existing wardrobe.


Tailored trousers
If simplicity is your style, invest in a pair of relaxed-fit magenta pants and team them with a fitted T-shirt. If you’re going for an everyday appearance, this is a fantastic approach to incorporate the new colour as it’s more subtle. Put on your favourite coat, long or short, and boom! You have the ideal combination of smart, cozy, and stylish attire.

N. Peal

Knitwear in magenta is a fantastic opportunity to try out this new fad. Style over the top of an elegant dress or a pair of jeans to keep the ensemble more understated. Or wear it with your favourite skirt or tailored pants to create a bold appearance.

Magenta cashmere jumpers 
As it’s the new colour for 2023, you want to ensure that the clothes you wear will see you through. These jumpers can be dressed up or down depending on the occasion. For a nighttime appearance, add heels and your favourite pair of trousers. For a daytime look, choose a pair of light or dark jeans. 

Celebrities have already been spotted wearing stylish magenta outfits. These dresses demonstrate both how they can be tailored to be worn throughout the day and how they create the ideal transitional piece for your wardrobe. Whether you prefer jumper dresses, fitting dresses, micro-dresses, or evening gowns, there is something for everyone. Pair with some strappy heels or your favourite boots, and you’re sure to be on trend for your next party.

If you’re unsure about how to wear this new colour, let your accessories speak for you. You can subtly draw attention to this trend by using magenta in your accessories. Choose a pair of shoes or a bag in magenta to go with your ensembles, and you’re good to go!


Courtesy Jimmy Choo, Betsey Johnson

As predicted in Lucire in August 2022, from the Valentino autumn–winter 2022–3 collection.


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