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Live, unapologetic and unretouched: Knix débuts an all-new swim campaign in real time

Ashley Graham

Knix is back with its biggest swim collection to date and a new brand experience in México.
      On this three-day immersive experience in México, the Knix community was able to get an intimate, behind-the-scenes look at the new collection. Knix invited its customers to follow the brand as it produced a live photo shoot and campaign featuring Ashley Graham, Sarah Nicole Landry (The Birds Papaya), Stephanie Shepherd, and other notable influencers including Arielle Estoria, Amanda Hirsh and Taylor Giavasis.
      True to the brand’s values of living unapologetically free and redefining the intimates’ industry, the shoot was totally unretouched—encouraging the community to be confident and comfortable in their own skin. Knix’s innovative products are made with patented technology, cutting-edge processes and human-centric design that transform how people feel by focusing on what they want and bringing revolutionary solutions to life for them.
      The new collection reflects the brand’s mission to encourage its community to live with confidence through innovative products. This season, Knix is empowering its community to swim, sunbathe and move with products that keep them worry-free. The overall collection includes a variety of leak-proof and non-leak-proof one-piece silhouettes, a number of bikini top styles, as well as leak-proof and non-leak-proof bikini bottom styles, giving customers hundreds of style combinations to mix and match.
      The Knix Swim Collection launched April 12, 2023, and retails between C$50 (US$45) and C$125 (US$100). The collection is available in sizes XS–XXXXL+ and comes in seven colours and patterns. To view the new Knix Swim Collection please click here.


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