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Color Pop goes your summer wardrobe: Urban Revivo × ASOS bring on the bold in a limited capsule collection

Urban Revivo Color Pop

Urban Revivo

Urban Revivo (UR), the ultimate playground for the fashion lover for every occasion, is pleased to announce its latest collab, Color Pop, in partnership with renowned global retailer ASOS. The vibrant, colourful dresses and separates take inspiration from the popularity of TV series like Euphoria and Gossip Girl, a genre that is defining the new generation of stylish individualists and the latest trends in clothing—often reflecting mid-’noughts minimalism and pop star-studded red carpets. The collection aims to bring to life the dramatic effect of innovative cinematography through silhouette, light, and shadow, rendered with the lively colour palette of spring and summer. 
       The seasonal collection will contain two capsules, Plain and Print. The Plain selection retains solid colour gradients, often shown colour-blocked in contrasting colours, and characterized by unique material fabrication such as tweed, organza and knitted fringe. Bold construction techniques also make an appearance throughout the range such as clipping and carving, crochet, and cut-out detailing. Meanwhile, the Print selection features bold and vibrant prints such as fluorescent ombre, oversized florals, abstract waves, and printed organza. 
       Color Pop makes it easy for anyone to infuse a bit of summer fun into their everyday wardrobe, encouraging shoppers to dress a little more boldly as the summer heats up. A solid pink cinched-waist mini-shirt dress and solid asymmetric neck cami mini-dress in blue lend a bright pop to a summer wardrobe, while a groovy blue floral print halter neck mini dress in psychedelic gradient is ideal for outdoor concerts on warm summer evenings. Other standout looks in the collection include a maxi dress with cut-out sides featuring a pink swirl pattern atop a washed pink base—a print that is carried over on to a knitted midi-skirt. 
       ‘As we welcome summer and the season of parties, weddings, and sunshine, we thought it was the perfect time to introduce this fun and vibrant collection,’ says the Urban Revivo design team about the collaborative offering. ‘ASOS is an excellent platform for this collaboration with the fresh energy it exudes as a brand and we have always felt extremely aligned on our missions to give our shoppers the freedom to express themselves through fashion.’ 
       Like all UR collections, Color Pop offers a fresh take on the latest trends for the modern shopper who doesn’t want to break the bank. From uptown to downtown, and city to suburb, UR has been the go-to destination for fashion lovers around the globe for over a decade. The brand covers every category for women and men including outerwear, knitwear, tweeds, dresses, tops, bottoms, denim, footwear, handbags and other accessories. The Color Pop collection will be available to order beginning June 22 at www.urbanrevivo.com.
       Urban Revivo releases new products via an on demand, data-driven supply chain that allows the company to create desirable garments in a more limited-edition and sustainable manner.


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