Canadian fashion brand Nonie releases world’s first antiviral and recyclable coats
Renowned brand Nonie relaunches today as a fully circular, zero-waste, season-less and fully recyclable brand featuring the world’s first antiviral contemporary womenswear, through an exclusive partnership with patent-protected athletic scrubs brand Folds. The two-time CAFA-nominated brand’s first antiviral offering includes a three-season wrap trench in two colours—Midnight and India—available now exclusively.
Made from pre- and post-consumer materials such as old airbags and carpets, the made-to-order trenches feature unique self-cleaning and cooling properties and are fully recyclable at the end of life, preventing any waste to landfill. Each of the garments includes a wrap as an enclosure with an oversized lapel.
‘I believe fashion can be used as a part of the solution, and for us at Nonie to be able to create garments that fuse together technology with fashion, preventing illnesses from viruses and bacteria, is something I am immensely proud to be debuting today,’ states Nina Kharey, founder and creative director of Nonie. ‘Our cutting-edge technology accelerates sustainable fashion in a way which I believe is the future of conscious luxury.’
The Nonie brand creates modern women’s ready-to-wear pieces conceived and developed in Canada. The collections are made with a tailored and refined æsthetic, with accents of Eastern European and Indian inspiration, from the heart of founder Nina Kharey’s creative vision.
The collection introduces new directional styles to embrace and represent Nina’s own heritage and love of minimalistic lines inspired by her Indian roots with new wrapping and tying techniques. Featuring new colourways of earthy greens, creams and incorporating bright yellows and bold blues, the collection’s notable pieces include silk bodysuits and relaxed silhouettes, true to Nonie, a sophisticated collection for the modern woman.