Tory Burch × Shiseido: summer 2021’s most anticipated big-screen release
Since 2004, Tory Burch has been one of American fashion’s biggest stars, especially when it comes to breezy-yet-polished summer pieces with an eastern seaboard sensibility stretching from New England to south Florida. Her signature look effortlessly folds in a balanced mix of preppy and boho-chic that a person of any age can make his or her own, whether the outfit is worn at the office, the beach, or cocktail hour.
This makes the designer’s teaming with pioneering Japanese global beauty brand Shiseido, as both companies deftly spin necessity, luxury and simplicity together in ways that have set the respective brands apart from their contemporaries. As far as summer essentials go, The Tory Burch × Shiseido collab—limited-edition sunscreens, offered online at Tory Burch and shiseido.com débuting on May 30, 2021—promises to be a blockbuster among fashionistas and beauty mavens alike. Soon after, the Tory Burch x Shiseido Clear Sunscreen Stick (US$29) and Ultimate Sun Protector Lotion SPF 50+ (US$49) go into wide release at Ulta.
This collaboration was inspired by Tory’s personal devotion to sun care and her admiration of Shiseido’s groundbreaking SPF technology. The brands will also be supporting the Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology focused on advancing skin cancer treatment and prevention. Powered by WetForce + HeatForce technology, the Ultimate Sun Protector Lotion SPF 50+ and the Clear Sunscreen Stick SPF 50+ formulas create an invisible, lightweight, protective veil that becomes more effective in heat, water, and sweat, leaving you protected—in style. The Shiseido formulas are:
• ocean-friendly and free of oxybenzone and octinoxate;
• invisible on all skin tones;
• and the Clear Sunscreen Stick can be worn under and over make-up.
‘I believe in a “less is more” approach to beauty, and that starts with skin protection and an incredible sunscreen,’ affirms Burch. ‘Shiseido is the perfect partner for these products, I have always loved Shiseido’s sunscreens and have used them for years.’
Complementing the limited-edition sunscreens, the Tory Burch Sprinkled Flower Collection (US$98–US$248) will be available in Tory Burch stores and at toryburch.com. This exclusive companion fashion collection includes a surf shirt, bikini, flip flops and tote in a sprinkled flower print inspired by the floral bottle design. The Tory bikini and surf shirt are fabricated with the equivalent of UPF 50 to guard against UV rays, adding an extra layer of style and protection.
‘The flowers on our sun care products are inspired by the garden at my home in Antigua,’ says Burch regarding the pretty packaging that makes the bottle too pretty to keep at home. ‘I wanted the design to be personal and optimistic, and the West Indies are synonymous with beauty, relaxation, and joy.’
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